Koshini (2005)
Overview
An excercise in Brand Imaging related Graphic Design. We were required to pick a company or context to image the brand. The company could be hypothetical. Explorations of moodboards and the translation of the chosen moodboard into the brand graphics was the key motive of this excercise.
The Idea
Koshini intends to be a sub-brand for Volvo Trucks, specially designed for women truck drivers. The idea emerged from the fact that there are a large number of women truck drivers in Sweden and not a single truck company designs a truck or the brand image to represent a woman. Koshini intends to translate the idea of a woman truck driver as a tough, sexy, intelligent and agile creature and express these qualities in the brand image.
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